The idea to use the artichoke to symbolize the GoldItaly brand arose shortly after the company's formation. The artichoke is a vegetable of the highest quality, where the leaves represent the various suppliers with whom we operate, all connected to the stem of our digital platform which conveys the products to our consumers. Taken together, the artichoke thus becomes symbolic of not only our company, but the entire Italian IGP/DOP environment, where the participating companies have the common objective of offering a guarantee of quality, health, and well-being, as well as committing to product traceability and safety in order to promote the state of Italian biodynamic agriculture.
In addition to its lengthy modern history, the artichoke was prized by both the Greeks and the Romans, who saw such benefit in its properties that they considered it a plant fit for royalty, synonymous with health and well-being. The plant also possesses a wealth of beneficial micronutrients and boasts singular therapeutic virtues.
This choice of symbol, therefore, identifies GoldItaly's business model: to create a union of carefully-selected, certified companies to guarantee maximum safety and quality to the customer.